New Effort to Harvest Greater Benefits from External Business Partnerships
By Lauren Riebs
UP3 will help leverage purchasing power and marketing assets for impactful business partnerships
When departments each approach a business like Whole Foods for a corporate sponsorship, the outcome is varied and the process cumbersome for companies. Now, the UC Davis Preferred Partnership Program, or UP3, will help leverage both its purchasing power and its marketing assets to create more impactful business partnerships.