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About UP3

The Mission of the UC Davis Preferred Partnership Program (UP3) is securing and managing campus-wide, collaborative and strategic partnerships with select business partners that align with UC Davis’ Principles of Community and educational mission.

What is UP3?

  • Establishes and executes a comprehensive campus strategy for securing university-wide preferred business partners
  • Merges the campus services contract process with sponsorships of campus units and programs with more clearly defined marketing programs to benefit the student experience
  • Guided by the Advisory Committee who appoints industry specific working groups
  • Ensures preferred business partners are aligned with UC Davis’ Principles of Community and mission advance of any engagement